Thursday, September 19, 2013

Charming vs. Kinda Clunky -- New Italian and US Trailers for 'Thanks for Sharing'

It's so true. Time after time foreign trailers (and posters too) for Hollywood movies are charming, intelligent, witty, edgy, compelling, while domestic trailers, that is trailers cut for the US audience, for the same damn movies (our very own Hollywood movies) are not too smart, dangerously close to being charmless, clunky, even off putting.

How do you manage that? How can you cut two trailers for the same movie and make them that different?

Here's yet another example. The first trailer is Italian (or Czech? Could it be Czech? I totally don't know, but it looks more Italian). It's tight, pulls you in, makes the material come alive. Not a great trailer but not bad.



And, this (below) is the new domestic trailer. It spells things out. Carefully. Like, for dumb people. It has bad rhythm. It goes in one direction then switches back. It makes you squint like you're suspicious. By comparison, it's mind-numbing.

That's us folks. That's what we get in this country. I'll never understand. Okay, I understand I just don't like it. Americans are conservative, Europeans are cool.

Moving to Europe.

ps -- Love the movie, though. Looking forward.






















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