VHX Out Of Beta

VHX is a digital distribution hub that allows filmmakers to sell their movies directly to the public. They've been in private beta for a couple years but have just gone public.

IndieWire talked to VHX co-founder Jamie Wilkinson at SXSW a couple days ago.

Here's a bit from the VHX blog:

When we launched VHX, we never imagined we’d get to work with creators like Kevin Spacey, Dave Grohl, Ira Glass, and Aziz Ansari. 

We’ve been in private beta the last two years, helping distribute feature films, documentaries, TV shows, comedy specials, concerts, lectures and more. We’ve helped launch Camp Takota, Upstream Color, Mistaken for Strangers, the Oscar-nominated The Act of Killing, and many more. VHX now has over 300 titles available for sale, over $3M in gross transactions, and almost 500,000 customers worldwide. 

And we are so excited for our next moves. 

VHX is now open to the public. Anyone can sign up and start selling immediately. Our internet-video-shaped doors are wide open: https://vhx.tv 

We are lowering our pricing. VHX is free to sign up and use, and we charge just 10% + $0.50 per transaction (down from 15-20%). No extra charges for credit card processing or anything – that’s everything. Transparency? Transparency.

They still feel like they're in beta. I haven't found a video that explains what's going on very well. Nonetheless, it looks interesting. Here's something from a year ago that sort of outlines things.