Seth MacFarlane knows craft and genre. He certainly managed to sell 'Ted' which, in another writer/director's hands would have been a predictable off-putting mess.
He looks to have brought the same level of technique to 'A Million Ways To Die In The West'. The movie looks pretty good, has an appeal, despite being a western, which are tough to sell in today's market. MacFarlane recognized that problem and crafted a story he thought a contemporary audience would want to see.
There's a reason this guy is so good. In this interview, he shows a strong understanding of story structure, how characters should be put together, and how to tweak their relationship to one another. I found the comment at :40 especially insightful.
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