I Don't Get It

I don't understand why 'Edge of Tomorrow' isn't getting more traction. Footage by Dion Beebe (Collateral, Chicago) looks great. Director Doug Liman's stamp is evident. There's a strong sense of character -- the story seems to have a spine. And, the chemistry between Tom Cruise and Emily Blunt is fairly palpable.

So, why don't people care? I'm going out on a limb. I think we're wary of any movie that looks this good, especially if it opens in the summer. That's it. That's my theory. We get so much glossy crappy product shoved down our throats that, when we see something that looks good, we figure there's a catch.

To boil it down: If it looks good it must be because it's crap, but since they spent so much money on the marketing, it looks great.

So, what happens now? Simple. The first people who see 'Edge of Tomorrow' Tweet/text/blog -- whatever -- how good it is, and by Monday morning the movie will have raked at the box office.

That might be a little out on a limb as well. Still, I'm betting this does well internationally, if not domestically. And, that's all that counts anymore.

Meanwhile, here's the last trailer and, really, it pretty much rocks. To me, this is must-see.