A Million Ways To Sell A Western To A Contemporary Audience

Seth MacFarlane knows craft and genre. He certainly managed to sell 'Ted' which, in another writer/director's hands would have been a predictable off-putting mess.

He looks to have brought the same level of technique to 'A Million Ways To Die In The West'. The movie looks pretty good, has an appeal, despite being a western, which are tough to sell in today's market. MacFarlane recognized that problem and crafted a story he thought a contemporary audience would want to see.

There's a reason this guy is so good. In this interview, he shows a strong understanding of story structure, how characters should be put together, and how to tweak their relationship to one another. I found the comment at :40 especially insightful.

Theme Song

Funniest Two And A Half Minutes You'll See In The Next Five Minutes

My favorite YouTube comment about this movie so far:

Couldn't agree more.

Here's that new trailer. Be warned though, this is a RED-BAND edit and they use words like "vagina" and such, so if that offends you don't watch. Of course, if words like "vagina" offend you, it's probably too late. In my defense, however, it's not the same if you put quote marks around it.

Not Bad

Shadow Gag

People are going to have a good time with AMWTDITW. Like, the shadow bit in this trailer. You're gonna laugh, you know it.

Soon, everybody will be saying, "I can't wait to see AMWTDITW again." Or, "Dude, you have to see AMWTDITW. It's so funny!"

Rolls off the tongue, yes? Say it now. "AMWTDITW"

'A Million Ways To Die In The West' Trailer -- or -- The Best Thing You'll See Today

I live for trailers like this. Not the movies. I don't live for movies like this. Just the trailers.