First teaser for 'The Equalizer' crackled with newness, seemed a fresh take, had just the right cheeky tone, wasn't too deep. This first full trailer is a bit serious and steps into 'Death Wish' territory -- a dated premise.
I think people want to see the superficial kick-ass side more than the touchy-feely stuff. The movie should score but there might be a bigger first-weekend turnout if early trailers stick to the simplest plot elements, then pitch the emotional side running up to the second and third weekends.
Word of mouth will be strong either way but why not play your aces up front.
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