Looking at the new Spanish language poster for 'The Equalizer' I can't help but like their version of the title -- 'El Justiciero'. Got a ring to it and, really, a better flow than "The Equalizer."

A Step Back

First teaser for 'The Equalizer' crackled with newness, seemed a fresh take, had just the right cheeky tone, wasn't too deep. This first full trailer is a bit serious and steps into 'Death Wish' territory -- a dated premise.

I think people want to see the superficial kick-ass side more than the touchy-feely stuff. The movie should score but there might be a bigger first-weekend turnout if early trailers stick to the simplest plot elements, then pitch the emotional side running up to the second and third weekends.

Word of mouth will be strong either way but why not play your aces up front.

Denzel Carries 'The Equalizer'

A couple things I notice about the trailer for 'The Equalizer'. How quickly it becomes compelling, how easily you believe in Denzel Washington's character, and how fast the 'clicks his watch' thing becomes meaningful.

The other thing I can't help notice: this would probably be kinda dumb with another lead. It looks like Denzel makes what might have been a tired product edgy and involving. As usual, one more time, yet again.